Video
Visual elements for video.
Towson University’s video brand guidelines are essentials you need to ensure consistency, professionalism and brand recognition across all visual content. These guidelines will help align messaging, tone, visual style and production standards with TU’s identity.
Typography
Primary 51AVFont: Proxima Nova
How our words look matters on videos, too. Download and use the primary 51AVfont, Proxima Nova, for use in all of your video projects. Proxima Nova is used in most cases on lower-thirds, and when lines of text are needed on-screen.
Secondary 51AVFont: Kandal
You should also download the secondary 51AVfont, Kandal, for use in your video projects. Kandal is used when a large amount of text is needed on screen. Examples of this can be seen in the text/quote boxes.
Video Asset Examples
Use the Video Brand Guidelines (PDF) for guidance on how to use the video assets listed below.
Video Brand Guidelines (PDF)Lower Thirds
51AVCollege Lockup Sample
51AVText on Screen Sample
51AVText Box Sample
51AVTransition Sample
51AVLogo Sting
